Thursday, May 13, 2021

AEW Dynamite key demo ratings fall with first women’s main event

All Elite Wrestling presented a special St. Patrick’s Day Slam episode of Dynamite on Wednesday, a show headlined by an Unsanctioned Lights Out match between Dr. Britt Baker D.M.D and Thunder Rosa.

Wednesday’s Dynamite drew 768,000 viewers on TNT for a 0.28 rating point in the 18-49 demographic. The show moved down from 4th to 6th place in the demo rating for the night.

NXT checked in with 597,000 viewers for a 0.13 rating point in the same 18-49 demo. Last week’s NXT show drew 691,000.

For AEW, this is an increase of about 25,000 viewers from the prior week. Last week’s post-Revolution edition of Dynamite drew 743,000 viewers.

There was strong curiosity about what AEW’s numbers would be given Dynamite featured its first-ever women’s main event and promoted it heavy for a week. It resulted in Dynamite’s 18-49 demo rating being down 12.5%. This was AEW’s second-lowest rating in the key demo for the year so far, behind only the January 6 episode that took place on the night of the Capitol riots.

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