Canadian health authorities are preparing to recall Prime Energy, prompted by concerns that the drink surpasses the permissible caffeine limits set by regulatory standards.
In Canada, regulations dictate that beverages must not contain more than 180mg of caffeine per serving. However, Prime Energy have been found to contain 200mg, exceeding the permissible limit. To provide context, a typical cup of coffee contains approximately 95mg of caffeine, while a 12 fluid ounce can of Red Bull is known to have 111mg.
Following the detection of elevated caffeine content in PRIME Energy, Canada has taken the proactive measure of recalling the product from store shelves. The decision was officially announced by Health Canada on Wednesday, aligning with the recommended caffeine limit of 180mg per serving established by the country’s officials.
The Canadian Food Inspection Agency has emphasized that heightened caffeine levels can potentially pose health risks, particularly for children, pregnant individuals, breastfeeding individuals, and those who are sensitive to caffeine. Possible side effects of excessive caffeine consumption include insomnia, irritability, headaches, and nervousness.
This recall comes days after Senate Majority Leader Chuck Schumer called for an investigation into PRIME Energy in the US.
Last year, Logan Paul and KSI introduced Prime Hydration, a caffeine-free beverage. Building on the success of their previous venture, the duo ventured into the market of Prime Energy, a product that gained immense popularity upon its recent release.