Spotify and the WWE have sign an exclusive podcast deal making Spotify the exclusive home for WWE podcasts.
Spotify company, The Ringer will produce podcasts and live content with the WWE as part of the new agreement. New podcasts created from the partnership will include MackMania, hosted by Evan Mack. Using Spotify Greenroom, the company’s live audio platform similar to Clubhouse, The Ringer will go live after every WWE pay-per-view event.
“The Ringer is the premier destination for sports fandom, and WWE has used amazing storytelling and iconic characters to establish a global audience of loyal and passionate fans, making this partnership a perfect match,” Bill Simmons, founder of The Ringer, said in the release. “As a lifelong WWE fan, I couldn’t be more excited to work with them to take a fresh perspective on their most iconic moments and superstars, and leverage Spotify’s global scale to share content that we believe everyone will enjoy.”
Nick Khan, WWE President & Chief Revenue Officer, said the teaming “will deliver a podcast slate that excites existing fans while also introducing WWE content to the millions of Spotify listeners.”
Spotify has more than 365 million monthly active users and 165 million premium subscribers in 178 global markets.