Monday, April 19, 2021

WWE Announces Partnership with Draft Kings

DraftKings today announced a new agreement with World Wrestling Entertainment. The agreement makes Draft Kings the official gaming partner of the WWE, focusing on its free-to-play pool games.

“As a cultural icon and incredible sports and entertainment company, we are thrilled to join forces with WWE and introduce its devoted fanbase to the DraftKings brand,” Ezra Kucharz, Chief Business Officer at DraftKings, said in a press release [via Yahoo Finance] “This relationship helps fuel the engagement and drama of WWE’s signature matchups and storylines as audiences enjoy the second-screen experiences our products provide.”

DraftKings will gain the exclusive rights to WWE media assets and brand placement at WWE pay-per-view events. WWE event fans and DraftKings customers will both be able to participate in various integrated, free-to-play contests. The online free-gaming pools will debut at the upcoming WrestleMania event on April 10 and April 11 in Tampa Bay.

“We’re excited to enter this new agreement that makes DraftKings WWE’s first-ever free to play gaming partner,” Stephanie McMahon added in the release. “This collaboration marks a significant step in deepening engagement with our passionate fans and will provide DraftKings the opportunity to leverage the massive appeal and reach of the WWE brand.”

DraftKings also entered into an agreement with UFC on March 4, becoming the “Official Sportsbook and Daily Fantasy Partner” of the MMA juggernaut.

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