WWE Backlash was a record breaking night for WWE

WWE today announced that WWE Backlash, which emanated from Puerto Rico, became WWE’s highest-grossing and most-viewed Backlash in company history.

  • Viewership of Backlash saw a 28% increase versus last year. The event marked the largest gate ever for any WWE event held in Puerto Rico and the largest gate in the history of Backlash.
  • More than 34,800 fans descended on San Juan, Puerto Rico, for back-to-back sellout nights of SmackDown (16,896 attendees) and Backlash (17,944 attendees).
  • The most social Backlash of all-time – Led by over 40 million views of the Bad Bunny v Damien Priest street fight. The hashtag #WWEBacklash, accompanied by a custom Bad Bunny emoji, trended No. 1 across the entire evening of sports.
  • Backlash broke merchandise and sponsorship records. As the first-ever WWE event under the expanded partnership with Fanatics overseeing the on-site event retail experience, top-selling items included the WWE Backlash and LWO Puerto Rico t-shirts.
  • Sponsorship revenue surpassed any Backlash event in history, breaking last year’s record with a 98 percent year-on-year increase through partnerships with Netflix’s FUBAR, Mike’s Harder Lemonade and Xfinity.


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