WWE Reality Series and Documentaries Scheduled for Netflix in First Year of Partnership

Mark Shapiro, the COO of TKO, outlined various strategic expansions and partnerships during the JPMorgan Global Technology, Media, and Communications Conference.

He highlighted a new venture starting in January 2025, where TKO will introduce additional programming similar to the “Drive to Survive” F1 docuseries, focused on WWE stars, under their deal with Netflix that starts this January. This partnership will make WWE Raw available on Netflix domestically and extend WWE content globally in areas without existing agreements.

Shapiro also discussed expanding the WWE partnership with Saudi Arabia in the next 6-12 months, hinting at potential major events like WrestleMania or Royal Rumble in Saudi Arabia by 2026 or 2027.

Additionally, he spoke about UFC’s future TV rights negotiations, suggesting that ESPN could consider buying out the pay-per-view rights to feature exclusively on their upcoming direct-to-consumer streaming service. He emphasized a strategic approach to packaging UFC/WWE events, focusing on attendance, site fees, and pricing as critical metrics. Lastly, he indicated that if the UFC’s debut in Saudi Arabia in June is successful, there could be potential for more events there, encouraged by the initial high site fee.

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